June 2011
99 posts
May 2011
75 posts
The Hamptons - What’s New This Season →
nytimes.com
Okay, when are we getting back to the beach? A week in Montauk earlier this month wasn’t enough.
9 Easy Ways to Create Social Media Content →
fashionscollective.com
From Twitter parties to archived images, these are great ways for lifestyle brands to create easy, fresh content for their readers.
The Guiding Principles of Content Creation and Curation →
fashionscollective.com
An insightful article from Fashion’s Collective. We particularly like this portion about curating your content strategy from a high level:
- Devising a solid content strategy begins with an audit of all existing content. Think beyond digital assets and consider the story of the brand. Past assets can be recreated in digital formats.
- Review the current material structure. Include all digital extensions of the brand. What type of content do you currently have and how is it organized? How could it be organized to be more intuitive and interesting for the end-user? (Think Web 3.0.)
- Monitor the ongoing dialogue. Observe the conversations about your brand that are currently taking place. In addition, pay attention to conversations about your industry that are taking place. Tools like Trendrr can help you do this.
- Define your brand voice. Now, how is this voice different online? What are the guidelines that should be put into place in order to protect your brand integrity?
- Map out the content structure. What categories will your brand’s subject matter fall into? This map should include how content will be treated on different platforms.
- Implement. Monitor. Tweak. Implement again.
Via @Chic_Travel: Comfort & Class Converge With Gordon Ramsay at Powerscourt, Ireland →
huffingtonpost.com
Hats off to Melanie Nayer (@Chic_Travel) for her new piece on the Ritz-Carlton, Powerscourt and Gordon Ramsay
“
Since 2006 the actual percent making luxury purchases has been on a steady decline, from 55 percent of affluents in 2006 to 43 percent in both 2009 and 2010.
In other words, we have experienced a dramatic loss of customers in the luxury market since before the recession with no signs yet of an uptick in participation.
” —Via Luxury DailyNew Luxury Experiences at Sandy Lane, Barbados
Sandy Lane is Barbados’ premier resort. A paradise for the wealthy and titled since its opening in 1961, the Caribbean escape invites guests to get away and revel in the Bajan sun, sea, and sand this summer with their new series of Experience packages.
Play in the signature white sand or frolic in the azure waters with any of these packages, available from now through October 14. Psst- average temperature is 85 degrees during this time, so you’ll enjoy quite great weather! Here are our favorites …
Body & Soul Retreat
The Body & Soul Retreat includes accommodation in a Luxury Ocean Room at an Ocean Room rate, a meeting with a Fitness Instructor, a personal fitness assessment, one Yoga Clinic, one Pilates Clinic, one Spa voucher valued at $100 per person and one complimentary lunch for two at the Spa Café. Guests can choose from a range of complimentary night offers based on their length of stay, which start at $4,860 for a stay five nights and pay for four package.
Revel in Paradise includes accommodation in a Luxury Ocean Room, a bottle of champagne on arrival, one candlelight dinner for two, one Catamaran Cruise for two, one Spa voucher of $100 per person, and one round of golf on The Country Club per person with cart. Guests can choose from a range of complimentary night offers based on length of stay, which start at $6,080 for a stay five nights and pay for four package.
All packages include full breakfast, roundtrip executive transfers, unlimited non-motorized water sports and complimentary non-alcoholic beverages in the mini-bar.
